Skip to main content

Indian General Elections are coming and so Gamcha, Angrakha & Muretha sales are going up

Indian General Elections scheduled in March-April, 2024, has seen burgeoning sales of Gamcha, Angrakha & Murethas considered rural alternatives of necktie. This year many Indian cites with political air gushing in, a sudden splurge of this fad is cathing up among urban population to show off their political inclinations.Historically, it served as a versatile garment, worn primarily by laborers, farmers, and artisans to shield themselves from the harsh sun, wipe away sweat, and provide a makeshift towel. Its practicality, affordability, and durability made it an indispensable part of daily life across rural India.Despite its humble beginnings, the gamcha has evolved over time to meet changing needs and tastes. Today, it finds new life beyond its traditional role as a garment or towel. Its versatility makes it a multifunctional accessory with a myriad of uses – from a stylish fashion statement to a sustainable alternative in eco-friendly practices. Designers and fashion enthusiasts alike have embraced the gamcha, incorporating it into contemporary clothing, accessories, and home décor items. A roadside cloth seller in connaught place, New Delhi, says earlier people of big cities demanded only T-Shirts of some color, but now they are particularly looking for Gamcha and some more sophisticated ones angrakhas. These were earlier taboo here.

BJP Gamcha
BJP Gamcha

INC Gamcha
BJP and Congress parties have shops outside their head offices to cater to the growing demand. Some youngsters who are voting for the first time are more eager to wear these and they also look for opportunity to appear on roadside talkshows of TV channels. North Indian cities like Varanasi, Lucknow and Patna are seeing this sudden outburst of New Urbanised Gamchas and Murethas.


Popular posts from this blog

Teeth Whitening - The Latest Fad !

Bad teeth, takes a lot away from your beautiful smile. A white shining array of teeth is what everybody desires. Junk foods, smoking, and many other lifestyle habits distorts the original color of your teeth. Dentists offer many type of solutions to people for whitening their teeth. Solution depends on how much time you can dispose for this. Laser teeth whitening is the most expensive but fastest and most effective solution. You get result within an hour and you can see that your teeth becoming 6-8 shades lighter soon after taking the treatment. This is ideal for people who have to attend an important party and would like to see themselves carrying a full, and inspiring smile. After all it adds to your confidence too. However, in some cases, it may take more than one attempts, and you would get charged accordingly. Standard charge for this treatment varies from $400 - $900 per visit. Some dentists also feel that their in house treatment should be supplemented with some extra dosage of

Smoking Fad: Smoking Pipes Back with a Vengeance!

Smoking has been discouraged worldwide. Governments around the world have imposed restriction on smoking. Yet people find rhyme and reason to devise some ways and occasions to smoke. It is learnt some old ways of smoking is back. Pipe smoking is at the forefront of them. It was considered old fashioned some 30 years ago, but its a brand new fad nowadays. Many Facebook users have created a club to promote this fad. People in 70s are teaching teens and those in 20s, the different ways to smoke. Feb'20th is celebrated as International Pipe Smoking day. Puffers assemble in different part of the world, with slogan, "Raise Your Pipe Today". Social media platform has become an easy, affordable and stable medium of communication and keeping themselves organized. They are also known to mobilise funds from Tobacco and related industries to protest ban on smoking. International Premium Cigar & Pipe Retailers Association is said to have sponsored a grand function for pipers in US

Brain Gyms - Tone your Brain Muscles - The Latest Fitness Fad!

You have gone to gyms, building muscles for years. They give you good posture and strength, but you are not considered mentally strong. You often forget something useful and your mathematical skills are laughed at by your peers. Brain too needs exercises to get it working in right order. To achieve this several brainy exercises have been devised. It is believed that memory, concentration and attention can be improved by regular exercises. Such mental fitness programs though target old age people, are getting several young people in their fold. Several traditional gyms too are taking mental fitness exercises as an important supplement to traditional exercises. These gyms have installed some computers with preloaded software, which allows users to take some problem solving exercises tailored to the need of the individuals. A trainer assesses the need of the individual and accordingly sets the type of exercise and difficulty level. It is claimed with regular exercise, it improves your ap